Eth is a contemporary brand founded by Aashir Sinha. Our products have the most advanced technology sourced from overseas but our designs are proudly Indian.  We an ethnic athleisure brand that is designed for the modern Indian consumer.

Eth is a brand with a purpose: to promote Indian craftsmanship through ethnic apparel that can be worn while exercising or lounging. One of our primary goals is to give local artisans a modern platform and thereby celebrate India’s rich culture and history through our curated products.

We redefine athleisure with a handpicked collection of innovative apparel that fits the modern Indian lifestyle. From stylish hoodies and oversized fits to versatile athleticwear, our designs cater to all genders, ensuring that you look and stay cool while exercising or lounging. Every piece is thoughtfully crafted with premium materials and a meticulous eye for detail.

Join us on this exciting journey as we reshape the Indian athleisure category. Eth is more than just a brand – we are a movement celebrating high-tech performance and deep authenticity.